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John Hendricks - DISCOVERY COMMUNICATIONS INC



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John Hendricks - DISCOVERY COMMUNICATIONS INC.

The founder and CEO of the media corporation Discovery Communications, John Hendricks, thinks that PC and TV will not converge. However, he believes it is positive to have interactivity on and through television, since it will allow more people to have access to a new way of communication and information:


"A lot of people think the TV is going to merge with the PC, but I see these two staying separate, with the TV, watched from about 12 feet away, being for passive entertainment with interactive options. People have been fairly passive with their TVs for five decades. Today, with channel surfing, people have become a little more interactive, and that been a big change. They're cruising the TV channels, maybe watching several channels at once. But this next wave of interactivity, brought about through expanded digital capacity, is going to be even more dramatic. (…)

Internet still is limited to people who are fairly computer literate, who even have a way to get onto the Internet. But advanced TV, because it will be deployed on a mass level, will broaden our ability to link up and share views".208





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