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Program Request services, such as o video-on-demand (VOD), near-video-on-demand (NVOD), and pay-per-view (PPV),
E-commerce services, such as home-shopping, home-banking, and applications related to business-to-business and Customer Relationship Management (CRM),
Internet access, particularly the possibility to browse the World Wide Web and to send and receive e-mail,
Enhanced television programs, which offer the possibility to get more information or that request the user to interact (vote, repond to a quiz),
Interactive advertising , one of the major revenue sources for the Interactive Television service providers.
Other applications, such as Games, Educational and official applications198

Five killer applications - Deutsche Bank "Broadband E-battle" report

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