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New costs and revenue sources for the players



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8.2.3. New costs and revenue sources for the players



How much will this all cost and who is going to pay for it? – these are critical questions for the Interactive Television players. The economic viability of the new industry is still a doubt to many people, and new business models are being developed to take the most of the new interactive features.
For now, it is only possible to forecast and not to state clearly how the market will evolve. Nevertheless, major consulting companies advance their numbers, and the common trend is – Interactive Television is here to stay and it will be a winner.
According to a Forrester Research Inc report, published in June 23rd 2000:

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