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Business strategies and models



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8.2. Business strategies and models




8.2.1. The Interactive Television business strategy

Thanks to the Internet, the viewer will be the key figure in TV's future business model. It's no accident -- the social trend of customer empowerment will also dictate the future of the TV model, as viewers become central decision-makers in their interaction with TV messages186”, wrote Anthony J. Paoni, professor of "Strategic Impact of Information Technology" course at the J.L. Kellogg Graduate School of Management at Northwestern University in Evanston, Ill.





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