To rent the set-top box seems to be the most suitable solution. Even so, TV Cabo should subsidy the devices so the consumer will always pay much less than the set-top boxes are really worth. This is way, it is key to find strategic partners that also finance the set-top boxes – financial institutions and big retailers are some of the best suitable partners for this case.
Nevertheless, the set-top box TV Cabo will distribute comes with very interesting features, for different kinds of target audiences. For some, the best may be the capability to plug the device to the PC and have broadband Internet access, for others it might be the Digital Video Recording functionality, for others it can be the interactive contests and games, and so on. In summary, the TV Cabo’s set-top boxes most attractive functionalities are the following: