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Dr. Jorge Trindad Ferraz de Abreu - UNIVERSIDADE DE AVEIRO



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7.5.5. Dr. Jorge Trindad Ferraz de Abreu - UNIVERSIDADE DE AVEIRO

Jorge Trindad Ferraz de Abreu, researcher in the University of Aveiro who is currently working on his PhD thesis about services and interfaces design in a Interactive Television context, considers that what will drive most people to use information and communication technologies is its affordability and friendly interface.


As for the obstacles that the television operator must overcome for the Interactive Television industry to succeed, Jorge Trindad Ferraz de Abreu outlines the following: the service cost, the degree of trust in the system, the interface usability and the potential to use the medium in a more individual way.
Regarding the Interactive Television target-audience, Jorge Trindad Ferraz de Abreu believes that the under-thirties generation is not the target since the trial in other countries have demonstrated that certain services, as e-mail through television, are mostly used by older people: “it is frequent to find examples such as since I offered a Web TV set-top box my father or great grand father are sending me emails all days of the week.
To read the entire interview, please check page 214 - in Portuguese only.





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